by Sam McBride
Word from friends, relations and other contacts is that “The Bravest Canadian — Fritz Peters, VC: The Making of a Hero of Two World Wars” is on shelves and selling well in Vancouver, British Columbia, and the first shipment of books to The Bookmart Store in Charlottetown, Prince Edward Island, sold out in a couple of days.
I was pleased to get a call yesterday (Saturday, Nov. 17th) from the Coles book store at the Nelson mall saying their box of books had arrived and were now up for customers.
It takes time for distributors to get the books out to stores, but gradually we are getting out to the key markets. The plethora of publicity in the month before Remembrance Day (and, coincidentally, the 70th anniversary of Capt. Frederic Thornton Peters’ Victoria Cross action) was crucial for getting out the first distribution of books.
Many thanks to the Halifax Chronicle-Herald, the Charlottetown Guardian, Oak Bay Times, Monday Magazine, CBC Almanac, CBC Kelowna, News 1130, CKNW, CFAX, www.thecommentary.ca, The Stuph Files for their interest and coverage. Thanks also go to other newspapers and broadcast media across Canada who picked up on the coverage, and to the veterans organizations, museums and historical associations who are publicizing the book in their meetings and newsletters.